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How to Write a Great Partnership Press Release
Writing a good partnership press release is not easy. So many releases use vague (or made up) terms, fail to identify what the partnership does, or worse, leave out the benefits to the industry or...
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How a Digital Marketing Ecosystem Can Supercharge Your Online Results
By Arthur Wilson Digital marketing campaigns fail all the time. It’s an unfortunate truth, especially coming from a marketer, but the research backs it up. Nearly half of all social campaigns fail to...
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10 Wild and Crazy Marketing Ideas That Worked
The art of getting attention Any small business knows that marketing expenditures are hard to justify. The most cost-effective marketing is an idea that can be spread by word-of-mouth. The benefit of...
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12 Clever Ways to Maintain Brand Awareness Throughout the Year
By Brett FarmiloeBecoming a consistent and quality resource for reporters, engaging in social causes, and creating and using a consistent hashtag are only a few of the ways these marketing leaders and...
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Television Advertising Pros and Cons
Despite the internet's popularity in today's modern world, television remains a dominant medium in most U.S. households, both live TV and streaming services. And television advertising still remains...
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Radio Advertising Pros and Cons
Radio is probably not the first thing that comes to mind when you are thinking of ways to advertise your business. Especially in these days of social media and Facebook fan pages, radio might seem...
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Print Advertising Pros and Cons
If you're a small business owner, and especially if you're just starting out, you've most likely given some consideration to the best ways to advertise your business. Odds are good that print...
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10 Clever Ways to Generate Free Publicity for Your Company Without Paying a...
By Brett Farmiloe What are the most effective ways a business can generate free publicity without hiring a PR firm? Small business owners and marketers share their best practices. Tips for getting...
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Marketing for Solopreneurs: How to Create an Intentional Plan
By Agatha Brewer When new entrepreneurs start their businesses, they may feel many different emotions: excitement about the prospect of launching a business, anxiety around the fear of the unknown,...
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11 Attention-Grabbing Call to Action Examples for Your Next Marketing Campaign
By Brett Farmiloe From instructing prospects to watch a video to asking them whether they think your idea is stupid, here are proven examples of calls to action (CTAs) that will capture your...
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12 Proven Ways to Build Customer Trust in Your Product
By Brett Farmiloe In a competitive market, earning the trust of your customers has become more important than ever. From being proactive in communicating with customers to avoiding overhyping your...
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10 Unforgettable PR Campaigns
By John UngerA great PR campaign can accomplish many things. It can restore the damaged reputation of a celebrity who was caught doing some misdeed; it can save a company from ruin; it can make a...
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Marketing Tips for Small Businesses: 17 Ways to Help Your Company Stand Out
By Brett Farmiloe From utilizing TikTok and UGC to sharing your knowledge with customers, 17 CEOs, marketing managers, and industry experts share their favorite marketing practices to help you grow...
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AI in Public Relations: How to Balance Automation With Human Insight
By Sruthi Dhulipala Last week, in heavy sleep deprivation and a case of writer's block, I found myself stuck writing an email. What should’ve taken minutes somehow became an Olympic-level keyboard...
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10 Creative Ways to Grow Your Email List
Email is a core component of many companies' marketing strategies, and its success depends on how effectively you can grow and maintain your subscriber list. The more people who opt in to receive your...
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The Benefits of Customer Testimonials and How to Use Them in Your Marketing...
In times as challenging as the ones we face today, small business owners need to up their marketing game. There are many ways to do this, ranging from automated digital strategies to the...
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10 Leaders Share Solutions to Their Biggest Public Relations Challenges
By Brett FarmiloeWe asked 10 CEOs and founders, "What was your biggest PR challenge and how did you deal with it?" From overcoming cultural differences in PR messaging to debunking industry myths...
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12 Ways to Use Data in Advertising for Better Results
By Brett Farmiloe Data plays an important role in making informed decisions about advertising and can provide you with valuable insights about your target audience. Here 12 industry professionals...
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How Storytelling in Public Relations Can Elevate Your Brand
By Dawn Carrington Storytelling is about creating a narrative that engages and captivates an audience. In PR, it conveys a brand's message and values in a way that's relatable, emotional, and...
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The 13 Biggest Marketing Mistakes Entrepreneurs Should Avoid
The right marketing strategies can elevate your brand and give your business positive attention and exposure, while the wrong ones can sink your company. To find out which strategies work—and the ones...
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